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Using Comparison Reports to Delve Into Data

Quite often, we do research to get a snapshot of this moment in time: What do customers think of our new initiative? Which product features are most important?  However, in many situations, the current moment-in-time data is relevant only in terms of a comparison or an ongoing trend. On some random satisfaction scale, a score of 8 might be a…

K-12 Lesson Plan: Using Surveys to Improve Education Efforts

It’s hard enough to be a teacher or educational administrator, nowadays. Educators make a serious time commitment to helping other people, often at less-than-spectacular pay, and with a distinct lack of appreciation. As a result, anything you can do to improve the process can make a difference, whether you teach grade school or you are responsible for running the school…

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis can benefit from applying weighted scores to the answers during…

When, Why, and How to Embed a Survey on Your Website

Want to capture more information from your website visitors? An online survey is a good way to collect useful data and to distribute it to the right internal stakeholders. Email remains the most popular way to attract survey respondents, and for good reason: You can invite the precise audience whose input you desire, you can reach them “at home,” and…

Taking Advantage of Question Display Logic

You don’t want to waste anyone’s time – neither respondents’ nor your own. So why ask people to answer irrelevant questions? Instead, use question display logic to show survey respondents only the questions that pertain to them. It isn’t always necessary to ask all respondents every single question. Sometimes, doing so wastes time and muddies your data collection. For example,…

Filter Your Survey Data for Added Insight

You can learn a lot from the survey data you collect – that’s the point! – but too often, people look only at the overall results. The real “Aha!” moments are in the details. One easy way to do that is with data filters. When you’re lucky (or effective) enough to collect a lot of data, it can be tempting…

How To Say “Successful Survey Results” in 28 Languages

We live in a global society, and your company is ready to serve customers worldwide. So why limit your survey distribution to only people who speak your language? With automatic language translation, you can run a multilingual survey even if you personally only can say, “Thanks for responding!” in a single language. It used to be that only multi-national corporations…

Keeping Surveys Short – But Not TOO Short

When you design an online survey, there’s a temptation to ask respondents a lot of questions. After all, you surmise, this is your own opportunity to pick their brains! But people rarely are motivated to answer long surveys. How can you get all the data you need without chasing people away? Few people write surveys for a living. Most businesspeople…

Tracking Survey Participation – and Nagging Effectively

Once you’ve designed a survey, you need to convince people to respond to the email invitation soliciting their input. One step in accomplishing that is to measure how many people respond, and to remind those who haven’t yet done so. The most common way to solicit survey participation remains e-mail invitations. As a result, in SoGoSurvey we streamlined the process…

Cross-Tabulating Survey Data to Increase Your Rate of “Aha!” and “Oh Wow!”

One powerful way to gain insight from your surveys is to cross-tabulate the data. Doing so lets you discover correlations that aren’t obvious from a basic report. “Say you were standing with one foot in the oven and one foot in an ice bucket,” said Bobby Bragan. “According to the percentage people, you should be perfectly comfortable.” Basic survey reports can…